WHOLESALE SUPERFOOD INGREDIENTS in the spotlight

BAOBAB organic powder

Growing in one of the driest and poorest areas of Zimbabwe, the Baobab Tree (Adansonia digitata) is a significant resource for daily life as well as providing an important income for the rural family communities living in this semi-desert environment. Now becoming recognised as the new African Superfood, the Baobab fruit is gaining international acclaim for its wholesome nutrition.

SUPERFOOD INGREDIENTS Baobab product formats

Our wholesale Baobab powder is ethical, sustainable and organic. The powder, packed in 20kg bags are available with Organic and / or Fair Trade Certificates.


Powder Products: Organic, Fair Trade Baobab Powder


Some further detail on our product format and their possible applications in the Food, Beverage, Nutraceutical and Cosmeceutical sectors is provided below.


Organic Baobab Powder

Unlike other powder superfoods, the Baobab powder is unique in as much as there is virtually no processing involved. Growing in such an arid climate, the pulp of the Baobab fruit is so dry that it falls from the seeds as a ready formed powder. There is absolutely no drying involved, and the only processing is a mechanical separation of this pulp powder from the seed, and then sieving to remove any of the fibers from the husk. This very low level of processing means that there is no loss of nutrients or natural enzymes that can occur when drying foods. No other ingredients are added, so this 100% pure, wholefood source is perfect for applications with minimum processing is required. Also ideal for beverage applications, smoothie mixes, for health supplements and for use in baking. Our Baobab Powder is shelf stable and can be stored at ambient temperature.

SUPERFOOD INGREDIENTS baobab harvesting and production


Traditional Ownership Rights

The story starts with the tree, the Adansonia digitata, sometimes called the “tree of life” by the local communities, valued in many areas of daily living from its medicinal and nutritional properties, to rope making and traditional basketry. More recently it has become valued as an important source of income. In the harsh semi-desert environment in one of the world’s poorest areas, the Baobab tree is an important resource, treasured by the people who depend upon it. Over time agreements have been made within the communities regarding the ownership of each tree, with access rights assigned to a family and respected by all.


This project currently involves 1,200 such families, who work in partnership to harvest their fruit and receive in return an income vital for the support of their families. This is especially true during the driest months of the year when the fruit is harvested, a time when there is little other means of income for these rural agricultural communities.


This is ethical and sustainable harvesting at its best!


“After harvesting the fruit the nominated family member, 85% of whom are women and all trained and registered as Organic suppliers, are transported to collection centres where they scoop out the Baobab pulp and receive their payment”


The Ultimate RAW Powder

Unlike other powder superfoods, the Baobab powder is unique in as much as there is virtually no processing involved. Growing in such an arid climate, the pulp of the Baobab fruit is so dry that it falls from the seeds as a ready formed powder. There is absolutely no drying involved, and the only processing is a mechanical separation of this pulp powder from the seed, and then sieving to remove any of the fibers from the husk. This very low level of processing means that there is no loss of nutrients or natural enzymes that can occur when drying foods.